about us

When King Pazarlama ve Dış Ticaret A.Ş was founded in 1953, it produced the first thermos in Turkey. It became a joint stock company in 1974 and started to manufacture and import small household appliances in 1985; has taken the Türkiye representations of the world-famous Zojirushi and Phoenix brands. In the same year, it introduced the King brand, which has German TÜV/GS and European Union CE quality approval certificates, to the Turkish market.

Today, King Pazarlama ve Dış Ticaret A.Ş. operates under the King brand with more than 250 product types in the categories of vacuum cleaner, food preparation, cooking and frying, beverage preparation, ironing, personal care and other household appliances.

While advancing to the future with reliable quality, reasonable prices and years of experience for more than 70 years, King continues to work to further expand its product range and reach higher customer satisfaction day by day.

With its ever-growing marketing, distribution and service network, King exports to 56 countries and 5 continents, including Azerbaijan, Georgia, Egypt, Iran, Iraq, Tunisia, Algeria and Morocco, in addition to the domestic market.

Vision and Mission

Our vision is to serve at global production standards; To be Turkey's leading home appliances brand by creating its products with an innovative, leading and design philosophy and offering it to its customers with a fair price approach.

Our mission is to be the most preferred electrical home appliances brand by our consumers, by being different with the lifestyle we create with our products.

Turkey's first and only 4-year Warranty at King!

With the aim of innovation and sustainable growth, King aims to increase the satisfaction of all its stakeholders and to offer better quality products and services.

The most important feature that distinguishes our brand from other brands in the sector is that we promise our consumers a four-year warranty. All of our products are subjected to a series of quality controls before, during and after production. This is the starting point for our 4 Year Warranty promise.